A living map of every AU and NZ business
238 million records, 12 million people profiles and 3 million business profiles across Australia and New Zealand, built from public registries, the open web and published news - cross-referenced, refreshed continuously, and yours to search for free.
Four layers on every business
A KnowFirst record is not a row in a directory. It is a company fact base, a digital footprint, a people directory and an activity feed, stitched together.
Company facts
The registry layer: legal name, trading names, ABN, ACN and GST registration in Australia; NZBN in New Zealand. Industry coded with ANZSIC so official statistics classifications work. Structure, size band, registered and trading locations.
Digital footprint
The web layer: websites with the technology stack behind them, organic and paid search performance, social media profiles and directory listings. See how a business presents and sells, not just where it is registered.
People
The contact layer: key people on every business, with roles and unlockable contact details. Unlock verified phone numbers and email addresses per person - remembered on the record, so you pay once.
Activity
The momentum layer: news mentions, job postings, salary data, employee and customer reviews, awards, contracts and trademarks - distilled into the feed that tells you what changed lately.
Sole traders to enterprises, both countries
- Australia. Companies and sole traders with an ABN - not just ASIC-registered companies.
- New Zealand. Businesses carry an NZBN, from sole traders to large enterprises.
- People profiles. 12 million people profiles across the two markets, with phone numbers and email addresses unlocked per record.
- Industry coded. ANZSIC classification - the way official statistics slice a market.
People and business profiles share one scale - the business bar is exactly one quarter of the people bar. Records and data categories describe the whole database, so they stand as callouts.
Searching and browsing are free. Credits only enter when you unlock contact details or export records.
A database that never stands still
Companies change every day - websites get redesigned, directors come and go, news gets published. KnowFirst continuously monitors public records and published sources and pushes updates as they land, so a record you saved last month is not frozen in time.
- Continuous refresh. Registry data and web monitoring feed the database around the clock.
- The feed over snapshots. The latest changes surface in the feed on every profile, so you see movement, not just state.
Sources, matched by machine
Public registries
Official company registers and public record sources in Australia and New Zealand provide the backbone: registrations, identifiers, structure and status.
The open web
Company websites, directories, job boards, news coverage and social media are monitored continuously for changes worth knowing about.
Cross-referencing
Matching stitches those sources into one record per business - so the ABN, the website and the news story sit together, not in three tabs.
We only collect publicly available information and handle it in line with our Privacy Policy.
Run a search on your own market
It takes two minutes to see how deep the data goes - searching and browsing are free.